Immersion Program – Master of Business Administration

One of the learning methods implemented at FEB UGM is the Immersion Program, which is applied in the Master of Business Administration courses. In this episode, Prof. Amin Wibowo, S.E., M.B.A., Ph.D., as the lecturer of the Immersion course in the MBA program at FEB UGM, explains the execution process of the program, where students are directly involved in the industry. Through the Immersion Program, students combine theoretical knowledge gained in class with practical field experience, collaborating with companies to identify problems, formulate solutions, and contribute significantly to improving business performance. With guidance from company mentors and MBA program lecturers, students gain practical experience that strengthens their capacity as future strategic leaders. Watch the journey of the students in bridging academic knowledge with real-world business practices!